What are the SEO trends in 2024 for competitive natural referencing?

You know, the digital sector is evolving very rapidly, in line with technological innovations. However, faced with the arrival of Artificial Intelligence, increasing online competition, or the omnipresence of smartphones, it is now necessary to be inventive when it comes to implementing an SEO strategy. Impact of Artificial Intelligence on SEO in 2024 If artificial…

SEO and SEA: How to Create Synergy?

How are emerging trends such as voice search and semantic web influencing SEO and SEA? Voice search and the semantic web are two emerging trends that are significantly impacting the landscape of online search engine optimization (SEO) and search engine advertising (SEA). These trends are changing how users interact with search engines and thus influencing…